The Dutch Audio Show iEar’ will merge into the Dutch Audio Event, aiming for a broader market approach and scaling up. This ambition seems like a solid move!
The Audio Show iEar’ had become an increasingly prominent phenomenon in the Netherlands. Traditionally held at the iconic Willem II stadium in Tilburg, the free event was organized by iEar, a company with stores in both Tilburg and Amsterdam. In recent years, the show had started to outgrow itself, becoming a considerable challenge for iEar to organize. While discontinuing the event wasn’t an option, a new solution emerged: integrating it into the more independent Dutch Audio Event. This transition also offers plenty of room for future growth.
The new collaboration will debut coming year (2025). We’re curious to see what the first edition of this combined event will bring!