Interview

We talk to quite a few manufacturers during our trade show visits or visits to factories, for example. These conversations – or interviews – naturally lead to interesting insights.

Video

When we get a chance, we record our interviews. Both audio and video. This is because video has the necessary added value and sometimes we can share footage of the factory visits with you.

The best interviews – we think – are with the real engineers. They know the ins and outs of the products like no other. By going into depth with them, you really get to know what a brand stands for and what drives them. We always try to get engineers or other leaders in front of the camera. We learn from this as well!