Japanese brand Onkyo is making a comeback following its acquisition in 2021 by Premium Audio Company and Voxx International Corporation.
Onkyo is focusing on collaboration as the cornerstone of its future strategy, partnering with brands like Klipsch (also owned by Premium Audio Company) and others on the technical front. The brand, originally established in 1946, is also receiving a refreshed logo as part of its rebranding efforts. However, Onkyo plans to remain true to its core business too, offering high-quality and innovative audio solutions aimed at pleasing both music lovers and gamers alike.
While the future of Onkyo’s revamped strategy remains to be seen, the brand’s strong reputation and recognition worldwide give it a solid foundation for success. The potential for this new direction to succeed is certainly promising!