In 1925, Peter Bang and Sven Olufsen started the company that would become Bang & Olufsen — on a small attic in Denmark. Now, a century later, it stands as one of the most iconic names in global audio-visual design.
For 100 years, Bang & Olufsen has been defined by the seamless marriage of design and technology. Whether or not you appreciate its particular aesthetic, that combination alone is a remarkable achievement. The company’s products embody Scandinavian design principles — open, airy, and rooted in natural materials — a style admired around the world. Much like IKEA’s enduring success, B&O has built its reputation on a distinctive, timeless design philosophy.
Design
Over the decades, Bang & Olufsen has produced countless innovative, striking, and sometimes controversial creations — forward-thinking designs that weren’t always to everyone’s taste, but that consistently pushed boundaries.
Today, B&O operates in more than seventy countries and remains one of the most recognizable names in the AV world. Its products are far from cheap, but they deliver something truly special. Many even retain their value long after their technical lifespan has passed — making B&O one of the few brands for which restoration can still be genuinely worthwhile.