Netflix is the king of streamers with 277.7 million subscribers, while Apple’s video service struggles to gain traction.
Although certainly not the cheapest, Netflix remains the uncrowned king of the streaming world. This conclusion comes from an article by Bloomberg, which also highlights that Apple’s video service is still far from great in terms of actual viewers and subscribers. Despite the tech giant spending significant amounts on high-quality, unique, and original content, it seems the broader public isn’t biting. The subscription price doesn’t appear to be the issue; perhaps Apple’s target audience—often seen as the more highly educated and creative demographic—doesn’t align well with mainstream tastes.
Quality vs. Quantity
Interestingly, Apple itself isn’t necessarily unhappy with their figures, according to Bloomberg. The research is primarily focused on the American audience, which provides a somewhat nuanced picture. Nonetheless, Apple is set to scrutinize the money spent on projects more critically. Whether this will result in fewer productions or earlier cancellations of series remains to be seen. It would be unfortunate if quality were to suffer at the hands of quantity once again. As always in such cases, time will tell.