The history of television is a fascinating one—and one in which our very own Dutch Philips played a leading role!
TP Vision is celebrating the anniversary of the first commercially available Philips television, affectionately nicknamed “The Kennel.” From the early days of the television era, Philips has been a pioneering force in the development of TV technology. As early as 1935, the “light bulb manufacturer from the south of the country” publicly demonstrated its first television at the IFA in Berlin. In 1950, the company launched its first mass-produced TV set: the distinctive 8.6-inch (17 cm) model known as the Philips TX400U. This was the world’s first TV to support the 625-line standard, which would later be adopted throughout Europe.
From Black and White to Ambilight
“The Kennel” featured a black-and-white display with a diagonal of around 17 cm and carried a hefty price tag of about 1,000 guilders—equivalent to several months’ wages at the time. As a result, it remained out of reach for most consumers. Fast forward to 2025, and things have clearly changed. TP Vision’s new Philips Ambilight TV 2025 range includes both premium OLED and QD MiniLED (MLED) models as well as more affordable 4K QLED options. These TVs are available in sizes from 32 inches up to 85 inches (nearly 216 cm diagonal) and, according to the manufacturer, are “packed with new technology developed by the innovation center in Ghent.”
2025 Models
Here’s a summary of the new Philips Ambilight TVs, as described by the manufacturer:
Philips OLED810 and OLED850 Ambilight TV
Equipped with the latest OLED_EX panels featuring 1500 Nits peak brightness, the award-winning 9th-gen P5 AI processor with Adaptive Intelligence, a built-in 70W 2.1 sound system with rear subwoofer, and three-sided Ambilight.
The OLED850 includes a unique swivel stand, designed by the Philips Amsterdam design team, that integrates seamlessly with a soundbar. The Philips TAB8200 soundbar can be magnetically attached and concealed.
Availability: End of June – 42”, 48”, 55”, 65”, 77”
OLED760 Ambilight TV
Features an improved OLED_EX panel with 1000 Nits peak brightness, 7th-gen P5 AI processor, runs on the Titan OS Smart TV platform with Game Bar 2.0 and three-sided Ambilight.
Availability: End of June – 48”, 55”, 65”, 77”
2025 Ambilight OLED+ Series
Philips’ acclaimed OLED+ series continues to raise the bar in 2025 with the latest P5 AI Dual Engine processor, META Technology 3.0 OLED panels, premium sound systems, and four-sided Ambilight. These models will become available in the Netherlands and Belgium later this year.
OLED+910 Ambilight TV
Combines META 3.0 OLED technology with an RGB tandem panel delivering 3700 Nits peak brightness, 9th-gen P5 AI processor, four-sided Ambilight, and a powerful 81W Bowers & Wilkins 3.1 audio system.
Availability: September – 55”, 65”, 77”
OLED+950 Ambilight TV
The Philips flagship model features the Dual Engine 9th-gen P5 AI processor, META 3.0 OLED technology, RGB tandem panel with 3700 Nits peak brightness, four-sided Ambilight, and a refined 70W 2.1 audio system with digital crossover and rear subwoofer.
Availability: October – 65”, 77”
2025 Ambilight MLED Series (QD MiniLED)
All MiniLED Ambilight TVs in 2025 use the latest Quantum Dot panel technology for improved color accuracy and brightness.
MLED950 Ambilight TV – The Xtra
Features a 144Hz QD panel (98% DCI-P3), 7th-gen P5 AI processor with Adaptive Intelligence, and a unique Ambilight Plus system. The 192-zone Ambilight Plus uses four different light rings for a multidimensional effect.
Peak brightness: 1200 Nits. Titan OS with Game Bar 2.0 and four full-speed HDMI 2.1 ports. 60W 4.1 audio system with rear subwoofer.
Availability: September – 65”, 75”
MLED910 Ambilight TV
Combines a P5 processor with a 144Hz WCG panel (93% DCI, 1000 Nits peak brightness) and three-sided Ambilight.
Sound varies by size: 40W 4.0 system for 55” and 65”; 50W 2.1 system for 75” and 85”.
Availability: July – 55”, 65”, 75”, 85”
2025 Ambilight 4K QLED Series
Many LED Ambilight TVs in 2025 now include Quantum Dot (QD) technology for richer colors and better contrast.
PUS9000 Ambilight TV – “The One”
Features a QLED display with 144Hz VRR, direct LED backlight, three-sided Ambilight, enhanced Titan OS with Game Bar 2.0, and four full-speed HDMI 2.1 ports.
Great sound across all sizes thanks to Intellisound engine: 20W 2.0 (43”), 40W 4.0 (50”, 55”, 65”), 50W 2.1 with rear subwoofer (75”, 85”).
Availability: Since late May – 43”, 50”, 55”, 65”, 75”, 85”
PUS8500 Ambilight TV
Features a QLED panel with 60Hz refresh rate, Pixel Precise Ultra HD processor, and Titan OS.
Availability: Since May – 43”, 50”, 55”, 65”, 75”, 85”
Launch Promo
During the launch of the new 4K QLED Ambilight TVs, many participating retailers are offering a limited-time Duo Deal: buy a 55” model or larger and receive a free Philips 32” Smart TV.