The recently launched and Dutch The New Sound aims to merge the worlds of high-end lifestyle and sound. And naturally, that’s not a bad idea at all…
Audio connoisseurs often have an interest in other high-end lifestyle aspects. This notion sparked the creation of the brand-new The New Sound: “The New Sound targets the modern consumer who values not only superb sound but also the aesthetics of their living environment. In an era where interior design and luxury are becoming increasingly important, the company offers a unique concept that seamlessly integrates audio solutions into home decor. The mission of The New Sound is to lower the barrier for the technical implementation of audio products, thereby setting a new standard in lifestyle audio.” The newborn serves the Dutch and Belgium markets, but if you live in or around there and speak English, this news might be interesting
Extending Customer Lifestyles
Founders Jay Bonhof and Cornelis Tinga explain in their announcement: “Our journey to this point began with a passion for both music and interior design and lifestyle. The New Sound noticed how people are increasingly focusing on elements such as lighting, kitchen design, and furniture, yet audio-visual solutions often lag in terms of design and user-friendliness. To bridge this gap, we not only provides top-quality sound but does so in a way that perfectly aligns with the aesthetic desires of our customers. Whether it’s music, movies, telecommuting, or audio on the go, The New Sound ensures their products become an extension of their customers’ lifestyles.”
Uniting Various Niches Under One Lifestyle Umbrella
What’s special about The New Sound’s concept is the vision for collaborations that bring various niches under one lifestyle umbrella. “The New Sound’s target audience is not just interested in luxury interiors and audio but is also passionate about other aspects of a refined lifestyle, such as luxury watches, gourmet food, and the latest sneakers. For this reason, The New Sound is featured not only on hi-fi blogs and forums but also in interior design magazines, and they organize events where new sneaker releases are presented. This crossover approach strengthens their position as the reference for those who want technology, design, and luxury lifestyle to blend seamlessly,” Bonhof and Tinga write.
Making It All Accessible
Glancing through the newcomer’s website, we see all the well-known and lesser-known high-end brands, neatly categorized under music, movies, desktop audio, on the go, custom integration, and accessories. This aligns with the founders’ commitment to “making music accessible to everyone by designing their website to be clear and understandable based on usage. Their unique selection tool plays a crucial role here. This tool helps customers easily select the perfect audio products that fit their lifestyle and decor. In doing so, the company literally and figuratively takes the customer by the hand, resulting in a user experience that is simply unmatched.”
You can find the newcomer at – unsurprisingly – https://thenewsound.nl/.