The Genesis Simplicity phono preamplifier runs on batteries, which brings several practical advantages for users.
Powering a phono preamp with batteries is actually a very sensible idea. It eliminates the need for a complex power supply altogether. Especially in phono preamplifiers, where extremely small signals are handled, designing a clean and stable power supply is a real challenge, as the circuitry is highly sensitive to hum and noise. Batteries simply don’t have that problem. A battery supply also avoids troublesome ground loops. And finally, it saves money: a high-quality power supply is a significant cost factor in itself.
That is exactly what the new Genesis Simplicity addresses. The unit is based on the same technology used in the brand’s higher-end phono preamplifiers, the Premium Platinum Phono and the Gold Phono.
The concept is straightforward: you insert 20 standard batteries into the unit and you’re ready to go. According to the manufacturer, the Genesis Simplicity has been designed with ease of use as a top priority. It integrates easily into typical home audio setups and supports both MM and MC cartridges.
The Genesis Simplicity is priced at $7,500 — with the occasional added cost of a few packs of batteries.