Panasonic is keen to once again become a major player in the television market – particularly in Europe – and has therefore joined forces with Shenzhen Skyworth Display Technology Co Ltd.
That China is playing an increasingly important role in the global market is hardly news. Japanese company Panasonic is well aware of that too, and has therefore looked towards its Chinese neighbours for a promising partnership. After all, particularly in Europe, the brand has been playing an increasingly modest role in the TV market. A partnership with Shenzhen Skyworth Display Technology Co Ltd is intended to change that.
Under the agreement, the Chinese company will take care of sales, marketing and logistics in Europe. Earlier this year, Panasonic’s entertainment division was also reintegrated into Panasonic Corporation. Together, these moves are intended to create a more agile company, with Europe clearly in its sights.