It’s IFA time again, which means Philips TV is pulling out all the stops. Among the highlights is the largest Ambilight TV ever, measuring a whopping 100 inches.
Alongside that largest-ever Ambilight television, Philips TV is presenting plenty of other new products and technologies at IFA. These include the latest premium OLED and RGB MiniLED technologies, AmbiScape via Matter, and various AI-powered features developed in Ghent. The manufacturer sent us such an extensive announcement that we have decided to reproduce it in full below. Bear in mind, therefore, that these are—naturally enough—the entirely uncritical words of Philips TV itself.
Key Pillars
Berlin, 3 September 2026 – TP Vision is bringing together the premium segment of its 2026 Philips Ambilight TV line-up at IFA in Berlin, Europe’s largest consumer electronics show. This gives media representatives and trade visitors the opportunity to experience the six key series in one location and discover new technologies, features and functionality.
From flagship OLED+ Series models with integrated premium sound by Bowers & Wilkins to Best Buy OLED models, the first Philips RGB MiniLED TV and QLED models measuring up to 100 inches, the showcase demonstrates the breadth of the Philips Ambilight TV portfolio in the higher-end market segment.
All six featured series come with Ambilight and the new AmbiScape functionality, which extends the Ambilight experience to as many as four smart lights. Moreover, users can choose between different brands of smart lighting. The models also incorporate the latest developments in image processing, HDR, gaming and Smart TV functionality, including Dolby Vision 2 and Dolby Vision 2 Max on selected models.
Philips OLED+951 Ambilight TV
Flagship Performance with EISA Recognition
The OLED+951 is available in 65 and 77-inch screen sizes and represents the flagship of the 2026 Philips Ambilight TV OLED+ range.
The model combines the 10th-generation P5 AI Dual Engine, developed in Ghent, with the new META 4.0 Primary RGB Tandem 2.0 WOLED panel, supporting VRR up to 165Hz and Dolby Vision 2 Max. More accurate AI HDR tone mapping is combined with a very high peak brightness of up to 4,500 nits.
In addition, this premium OLED model features ultra-low-reflection technology. As a result, image detail and natural colour reproduction are maintained even in bright viewing conditions and across a wide viewing angle.
The OLED+951 features four-sided Ambilight with the new AmbiScape functionality. Four high-speed HDMI 2.1 ports with gaming features and an integrated, powerful 70W 2.2-channel sound system complete the list of premium specifications.
In August, the 65OLED+951 was named EISA Best Premium OLED TV 2026–2027 by EISA’s expert jury. The 65-inch version is already widely available in the Netherlands and Belgium, while the 77-inch version will follow later this autumn.
Philips OLED+911 Ambilight TV
Premium OLED Performance with Bowers & Wilkins Sound
The OLED+911, winner of a 2026 Red Dot Product Design Award, is available in 48, 55, 65 and 77-inch screen sizes.
The model combines the 10th-generation P5 AI Engine with a META 4.0 Primary RGB Tandem 2.0 WOLED panel, VRR up to 165Hz and Dolby Vision 2 Max.
In keeping with Philips TV’s ‘De-Tech’ design principle, clean, rounded shapes and dark-grey acoustic fabric are seamlessly integrated with the forward-facing 3.1-channel Bowers & Wilkins sound system beneath the screen.
The 81W system features dedicated left, centre and right channels, combined with a rear-mounted bass enclosure and the option of connecting an external subwoofer. The audio system is optimised according to screen size to ensure an optimal listening experience.
Four-sided Ambilight with AmbiScape and four HDMI 2.1 ports complete the specifications.
Philips OLED811 (and OLED851)
EISA-Winning OLED Performance and 10th-Generation P5 AI Processing
The OLED811 is available in 42, 48, 55, 65 and 77-inch screen sizes. Its T55, 65 and 77-inch models feature OLED_EX panels offering higher light output.
The OLED851 version within the award-winning 2026 OLED8 Series features a modified slim central stand designed by the company’s design team in Amsterdam. This version is available in 55 and 65-inch sizes.
The series combines the 10th-generation P5 AI Engine with Dolby Vision 2 Max and supports refresh rates of up to 165Hz with VRR.
Three-sided Ambilight with AmbiScape is complemented by an integrated 70W 2.2-channel sound system, while the 42-inch model features a 50W system. In addition, models from 42 through 65 inches come with a swivel stand.
The 55OLED811 and 55OLED861 have been named Best Buy OLED TV 2026–2027 by EISA’s expert jury.
Philips OLED761 Ambilight TV
A Full OLED TV at a Friendly Price Point
The OLED761 is available in 55, 65 and 77-inch screen sizes, bringing the combination of OLED picture quality and Ambilight to a wider audience.
The series uses an OLED_SE panel in combination with the 7th-generation P5 AI Engine and features three-sided Ambilight with AmbiScape, HDR10+ Gaming, FreeSync Premium and G-SYNC compatibility.
IntelliSound automatically adjusts the sound profile to the type of content being watched. Meanwhile, the 77-inch model also features an integrated 2.2-channel sound system.
Two cleanly designed chrome feet give the OLED760 a distinctive and elegant European design.
The 55 and 65-inch versions are already widely available in Dutch and Belgian stores, while the 77-inch model will follow in October.
Philips MLED981 RGB MiniLED Ambilight
Official Introduction of the New Technology at IFA
The 85-inch MLED981 marks Philips TV’s first step into RGB MiniLED technology, further expanding its premium Ambilight TV range into the growing XXL screen segment.
The RGB MiniLED backlight uses 11,520 RGB zones and offers peak brightness of up to 2,500 nits. Particular emphasis has been placed on precise backlight control to reduce halo effects and motion artefacts.
The MLED981 combines the 10th-generation P5 AI Engine with Dolby Vision 2 Max and offers 97% coverage of the BT.2020 wide-colour gamut.
For gaming, the 165Hz panel supports VRR and FreeSync Premium Pro, together with four HDMI 2.1 ports.
Three-sided Ambilight with AmbiScape and an integrated, extremely powerful 70W 4.1-channel sound system complete the specifications.
Philips PQS9001 Ambilight
Meet The One: From 43 Inches to a Massive 100 Inches – the World’s Largest Ambilight TV
The PQS9001 QLED Series expands the popular Philips Ambilight TV The One concept across seven screen sizes: 43, 50, 55, 65, 75, 85 and 100 inches.
At 100 inches, the PQS9001 becomes the world’s largest Ambilight TV, bringing the Ambilight experience to an XXL screen for an immersive experience with movies, sports and gaming.
The series combines the 7th-generation P5 Engine with Dolby Vision 2, three-sided Ambilight with AmbiScape, HDR10+ Gaming and IntelliSound. Furthermore, a slimmer rear profile with a single-step design reduces the TV’s overall depth.
The main screen sizes have been available since June 2026, while the 85 and 100-inch models are scheduled to arrive in October. The 100-inch Ambilight home cinema has a diagonal measuring more than 2.5 metres.
Availability in 2026
- OLED+951: 65-inch available now; 77-inch from September
- OLED+911: 48, 55 and 65-inch available now; 77-inch from September
- OLED811: 42, 48, 55 and 65-inch available now; 77-inch from October
- OLED761: 55 and 65-inch available now; 77-inch follows in September
- MLED981: 85-inch available from October
- PQS9001 (The One): 43, 50, 55, 65 and 75-inch available now; 85 and 100-inch from October
Philips Ambilight TV Partnerships
How does Ambilight change the TV experience? Whether you’re a movie lover, sports fan or gamer, Philips says there is a TV perfectly suited to the way you use your television.
New Gaming Partner: Assassin’s Creed – Official Immersive Gaming Partner
At IFA, Philips will also provide a closer look at the recently announced new European partnership between Philips Ambilight TV and Ubisoft’s Assassin’s Creed.
As part of this partnership, Philips Ambilight TV will remain the ‘Official Immersive TV Partner’ of the hugely popular gaming franchise in Europe until December 2027.
The collaboration includes various projects intended to demonstrate how the right television can make gaming and game worlds richer, more cinematic and more immersive. With several additions to its 2026 Gaming TV line-up, Philips Ambilight TV says it offers a suitable television for every gamer.
There is a strong focus on the gaming experience. Four HDMI 2.1 ports provide support for 4K VRR up to 165Hz, together with a highly responsive gaming experience and input lag of just 8ms. AMD FreeSync Premium and NVIDIA G-SYNC should provide even smoother gameplay without tearing or stuttering.
In addition, gamers can benefit from software and hardware features and upgrades including Dolby Vision and HDR10+ Gaming, FreeSync Premium and G-SYNC compatibility, while the maximum refresh rate has been increased to 165Hz.
Progress: Global Partnership with FC Barcelona – Ambilight Changes Football
Within the new Ambilight TV range, Philips has also looked at ways of making every sports match watched at home as immersive an experience as possible. Alongside the unique Ambilight lighting technology, 4K picture quality, a high refresh rate and the powerful P5 Picture Engine provide sharp detail, smooth motion and lifelike colours.
Within the Titan OS Smart TV platform, a sports hub brings together sports content from various sources in one place.
On the audio side, Dolby Atmos is intended to bring the sound of the stadium to life, while IntelliSound recognises commentary and dialogue and keeps voices crystal clear. Consequently, the aim is to bring not only the match itself into your living room, but also the atmosphere of the football stadium.
As a global partner of FC Barcelona, Ambilight TV is adding something special to the launch of its new 2026 line-up: this autumn, every month a new Ambilight TV owner will have the chance to travel to the new Spotify Camp Nou in Barcelona and attend an FC Barcelona match as a VIP.