The new Audio-Technica ATH-M50x LAB is special because it features a design created by fans. So for the extra personal touch!
This edition actually encompasses two models under the Audio-Technica ATH-M50x LAB banner: the ATH-M50x wired headphones and the ATH-M50xBT2 wireless Bluetooth headphones. The LAB edition of this iconic studio model features a design that was made and chosen by Audio-Technica fans themselves. “Since 2020, customers have had a say in the annual Special Editions and can vote on the final design,” the manufacturer reports.
Creation Process
In January 2024, Audio-Technica launched the LAB M50x website, where fans could submit their own color designs and participate in the process of creating the ATH-M50xLAB and ATH-M50xBT2LAB with Bluetooth. Participants could choose from a wide range of colors, both matte and metallic, for each part of the headphones. This led to thousands of interesting and creative designs shared on social media. A panel of experts, including the product manager of the ATH-M50x, narrowed down the 14,500 submissions to three finalists. From these three finalists, Audio-Technica fans selected the new ATH-M50xLAB Special Edition, a surprising combination of blue, orange, and gray designed by Sergio Gamarra.
Colors and Their Meanings
Gamarra, a Bolivian DJ, explained his design: “Firstly, blue represents trust, reflecting the quality and reliability of the M50x headphones. Orange stands for energy and creativity, highlighting the enthusiasm that music evokes. Lastly, gray represents sophistication and elegance. It also balances the color palette and adds a touch of modernity.”
The Audio-Technica ATH-M50xLAB and ATH-M50xBT2LAB are available starting today, September 3, 2024. The suggested retail price is €189 for the ATH-M50xLAB and €219 for the ATH-M50xBT2LAB. For more information, visit the manufacturer’s website.